Turn Expertise Into Searchable Thought Leadership
Helping B2B SaaS & HR Tech businesses grow visibility, trust and leads through SEO-focused blog content. Using Semrush keyword research to target what your customers are actually searching for
my services
Keyword focused strategy
Every article is built on Semrush-powered keyword research, aligned with your buyers search intent.
Thought leadership
You’ll stand out in search and in your industry, not just churn out generic content.
Measurable traffic
Blog posts designed to drive traffic and build thought leadership. Every piece of content is backed by intent-driven keyword research and optimised to perform long after it’s published.
SEO-Focused Blogs
When buyers have a problem, their first move isn’t to ask around, it’s to search.
Your blog is often the first touchpoint between your brand and a potential customer.
I help you show up with the right message, at the right time, in the right search results. Building trust before the first conversation even starts.
How It Works
Every piece of content starts with strategy, not just writing. I combine SEO data, keyword intent, and your brand’s expertise to craft blog content that ranks. Here’s what the process looks like:
Content Strategy
The first stage is identifying high-intent, low-competition keywords your ideal buyers are already Googling. This forms the content strategy.
SEO Blog Creation
I write well-researched, optimised blog posts that educate and resonate with your target market. Fully aligned with your brand voice, these blogs help to build both thought leadership and organic traffic.
Ongoing Optimisation
Get regular content calendars, performance reviews, keyword insights and strategy tweaks that keep your blog working for you long after it’s published.
Featured Work
SEO Focused blogs
Transactional vs Transformational Leadership Blog
Client: Insights – Global Leader in Learning & Development
Created for the world’s leading learning & development company, this blog targeted the high-intent keyword “transactional vs transformational leadership” as part of a broader pillar page strategy.
By aligning the content with search intent and user psychology, this blog saw a significant spike in organic traffic within the first 90 days, helping achieve 10x more clicks than average and visitors spent 2.5x longer on my blog.
Website Development
Legoland Facts Blog
Client: Picniq – National Ticket Retailer for Family Attraction
Tasked with boosting organic visibility for Picniq, I identified the keyword “Legoland facts”, a term underserved by existing content but rich in search demand. Despite Picniq’s low domain authority, I created a blog that reached #1 on Google, outranking higher-authority competitors.
This piece succeeded thanks to a sharp keyword strategy, direct outreach to Legoland for exclusive insights, and a tone that balanced engaging content with thought leadership. In turn, making it the highest-performing blog in Picniq’s history and a direct revenue generator.
About Me
I didn’t start writing out of passion – I started because I was broke.
Hello, I’m Lewis 👋 At 18 I was looking for a way to make money online. Copywriting was the first thing I found. SEO followed…
What started as pure hustle turned into genuine obsession. Over the years I’ve helped UK brands grow their traffic, authority, and drive actual revenue with blog content that ranks and resonates.
💡 What I Do Now
I write SEO-focused blog content for B2B SaaS & HR Tech businesses, but not the kind that just ticks boxes or pads word counts.
I use SEMRush-powered keyword research to find out exactly what your ideal customers are Googling, and then I create content that:
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Answers their questions
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Positions you as the expert
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And helps your brand get found when it matters most
If you’re ready for content that earns its keep in search rankings and in your sales funnel, let’s talk.
“Lewis is professional, patient and he pays attention to everything you say. It’s so easy to work with him.
If you need someone to help you with your copy, contact Lewis now. You’ll be so happy you did.“